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ARoS bannerbillede

ARoS

ARoS is one of the largest art museums in Northern Europe and, with around one million visitors a year, the most visited art museum in Scandinavia. The art museum is located in the centre of Aarhus and exhibits both national and international artists.

The collaboration between Venue Manager and ARoS stretches back to 2015, when Venue Manager was part of the Combine. Since then, Venue Manager has been responsible for ARoS’ ticket system and webshop, which includes the sale of tickets, annual passes, gift cards and the product range from the ARoS Shop.

Products in the solution

Customer: ARoS

Customer since: 2015

Webshop: shop.aros.dk

Fact: The museum building is 20,700 square meters spread over 10 floors.

Latest news

  • Expanded Helgstrand collaboration with Venue ManagerTicketing solution for the Longines Global Champions Tour21. March 2023 - 9:48

    Venue Manager’s collaboration with the Helgstrand Group on a ticket platform has expanded after a successful start at the world’s largest equestrian event in the USA.

  • Kollage sommer 2022Venue Manager’s summer 202210. October 2022 - 11:18

    There has been a lot happening this summer, with many festivals and events making a comeback after a two-year corona break. Get an insight into some of the activities that Venue Manager has been a part of.

  • Sportstech 2022Participation in the Sportstech Festival9. September 2022 - 10:31

    Last week, Denmark’s first Sportstech Festival took place in Hafnia-Hallen. Here, representatives from the Danish industry gathered to inspire and share knowledge.

Latest articles

  • The importance of embracing fan rituals in the digital transformation29. March 2023 - 13:40

    The supporters and fans are modern tribes, with symbols, rituals, songs and artifacts. Ignoring that in the digital transformation from paper tickets to mobile ticketing, from printed game magazines to online blogs etc. could damage the fans loyalty. 

  • Sales modelling customer journeyDigitalization is profoundly changing sales modelling16. March 2023 - 11:27

    As up till now, sales modelling has focused on the patterns of groups and segments, but the technology allows for individual fitted sales models. Paradigm is switching from understanding customers, to understanding one customer at a time. Modelling the sale of ice-cream would most likely indicate that the majority buys more ice-cream when the temperature is high, and that has been effective knowledge, but what about that one person that buys an ice-cream every time he has been to the dentist, no matter the temperature?

  • Data ownershipHow data ownership is defined, and indications that you might not have it.8. February 2023 - 14:10

    Full data ownership has, for various reasons, become increasingly important in the ticketing industry. Wanting and demanding full data ownership is however not the same as actually obtaining it. 

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