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Herning Blue Fox bannerbillede

Herning Blue Fox

Herning Blue Fox is a Danish ice hockey club from Herning that plays in the best Danish league, Metal Ligaen. The club has its home ground at Kvik Hockey Arena and has won the Danish championship 16 times.

The cooperation between Venue Manager and Herning Blue Fox is part of the cooperation with Metal Ligaen, which won the award for “Best Subscription Solution” at the E-Commerce Awards in 2022. The cooperation between Venue Manager and Herning Blue Fox stretches back to 2018, before the cooperation with the entire Metal Liga. Since Herning Blue Fox became part of the cooperation with Metal Ligaen, Venue Manager has been responsible for Herning Blue Fox’s ticket system, webshop for merchandise and app.

Products in the solution

Customer: Herning Blue Fox

Customer since: 2018

Webshop: https://shop.bluefox.dk

Fact: Seven times, the club has been cup champions and four of the times the club also managed to become Danish champions the same year.

Latest news

  • Expanded Helgstrand collaboration with Venue ManagerTicketing solution for the Longines Global Champions Tour21. March 2023 - 9:48

    Venue Manager’s collaboration with the Helgstrand Group on a ticket platform has expanded after a successful start at the world’s largest equestrian event in the USA.

  • Kollage sommer 2022Venue Manager’s summer 202210. October 2022 - 11:18

    There has been a lot happening this summer, with many festivals and events making a comeback after a two-year corona break. Get an insight into some of the activities that Venue Manager has been a part of.

  • Sportstech 2022Participation in the Sportstech Festival9. September 2022 - 10:31

    Last week, Denmark’s first Sportstech Festival took place in Hafnia-Hallen. Here, representatives from the Danish industry gathered to inspire and share knowledge.

Latest articles

  • sport-fanThe importance of embracing fan rituals in the digital transformation29. March 2023 - 13:40

    The supporters and fans are modern tribes, with symbols, rituals, songs and artifacts. Ignoring that in the digital transformation from paper tickets to mobile ticketing, from printed game magazines to online blogs etc. could damage the fans loyalty. 

  • Sales modelling customer journeyDigitalization is profoundly changing sales modelling16. March 2023 - 11:27

    As up till now, sales modelling has focused on the patterns of groups and segments, but the technology allows for individual fitted sales models. Paradigm is switching from understanding customers, to understanding one customer at a time. Modelling the sale of ice-cream would most likely indicate that the majority buys more ice-cream when the temperature is high, and that has been effective knowledge, but what about that one person that buys an ice-cream every time he has been to the dentist, no matter the temperature?

  • Data ownershipHow data ownership is defined, and indications that you might not have it.8. February 2023 - 14:10

    Full data ownership has, for various reasons, become increasingly important in the ticketing industry. Wanting and demanding full data ownership is however not the same as actually obtaining it. 

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