But to achieve the greatest effect from our solutions, both financially and in the form of customer loyalty, you need an overall digital strategy based on clear business goals.
Where do you want to go with your business, what is the ambition and what is the strategy for using technology and digitising the business?
We have extensive experience in sports, events, and attractions, both in terms of technology implementation, but also on the underlying business models. Our solutions in themselves are not interesting to you. The interesting thing is what our solutions can do for you and your customers as well as how they support your strategy and business goals.
Our advice is always based on your strategy and business goals – and how you can realise your vision, ambition, and business goals via a digital strategy using our solutions.
If the digital strategy is lacking or the business goals are unclear or unambitious, we are happy to be part of a clarification process. The purpose is to make the overall business goals clear and develop a digital strategy.
There is a difference in what individual companies want to achieve. But there are often business goals to reduce costs, increase earnings, and improve the customer experience and loyalty. Sub-goals often include increasing average order size, retention, and loyalty. Business goals must be very concrete and measurable, e.g., increase the average order size by 25%, increase sales of food and beverages by 40%, or improve the re-purchase of annual passes by 50%.
Business goals should always be designed so that they can be measured.
The digital strategy must include a mapping of the customer journey, service design, flows, automations, data model, etc. The digital strategy is the plan for the use of technology and digitisation of the business.
The more concrete you are, the more targeted the digital strategy can be designed and the more our solutions can be configured to meet your goals. And the better advice we can provide.
Based on the defined business goals and the digital strategy, we will identify your needs, wishes, and opportunities. We’ll determine the need for integrations and find the adjustments required if the standard products are not enough. This work culminates in a solution description, which describes the Venue Manager solutions you can use to advantage and how they will be configured, as well as a plan for follow-up on the business goals.
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