In-depth knowledge
Educating, helping and inspiring venue and event professionals across the World. Together striving for profitable business through improved and great customer experiences.
Digitalization is profoundly changing sales modelling
ArticleAs up till now, sales modelling has focused on the patterns of groups and segments, but the technology allows for individual fitted sales models. Paradigm is switching from understanding customers, to understanding one customer at a time. Modelling the sale of ice-cream would most likely indicate that the majority buys more ice-cream when the temperature is high, and that has been effective knowledge, but what about that one person that buys an ice-cream every time he has been to the dentist, no matter the temperature?
How data ownership is defined, and indications that you might not have it.
ArticleFull data ownership has, for various reasons, become increasingly important in the ticketing industry. Wanting and demanding full data ownership is however not the same as actually obtaining it.
Persuasive design in digital ticketing
ArticleThe basic principles, elements and techniques that persuasive design uses to influence human behaviour and decision-making, is crucial to growing ticket sales in a digital and mobile age. Persuasive design should be used to enhance the ticket buying process, making it more personalized, engaging and convenient.
Enhance the value of Seasonal Employees
ArticleAbout the well-known challenges and obstacles, connected to employing seasonal and part time labour in the Attraction industry. How modern technology can enable and enhance the individual staff member, heightening the value of their work for guests, company and themselves.
5 Trends defining 2023
ArticleWhereas 2021 was expected to be the big return for the entire venue business, it never really caught momentum, and 2022 didn’t change that for several reasons. So, what does 2023 have in store for the venue, event, sports, attraction, and exhibition community?
Football and Data
ArticleAn exciting season has started in Danish football's Superliga and 1st division. Hopefully on the field, but also with new data and insight into what is going on in the stands.
Great experiences
ArticleThere are many different systems for handling ticket sales and customer data, where you can gather knowledge about your users. Other systems can help with access control, and others in turn provide cash registers. There are plenty of systems.
Corona and safety
ArticleManaging preventive healthcare requires a well-thought-out flow that starts when the customer buys a ticket or goods, and lasts until after the event or visit. It must be perceived as seamless by the guests, and be easy for the organisers.